WHERE BRANDS MEET THEIR MOMENT

Traction Lab is a brand-led production consultancy founded by Erin Moore.

We partner with consumer brands to translate creative vision into world-class events, activations & PR moments - amplifying brand equity and cultural relevance.

VIEW PROJECTS

Not another agency. A brand production partner.

Traction Lab works differently from traditional agencies.

“Having worked both brand-side and with agencies, I understand the challenges brands face when bringing ambitious ideas into the real world - too many layers, fragmented communication, and production decisions made far from the brand itself.

Traction Lab was built to solve that.

When you work with Traction Lab, you work directly with me. I care about the details, and I stay close to every part of the project to ensure those details are executed properly. Because I know what brands expect - and I know what it takes to deliver it.

This tailored approach is why many of my clients continue to trust me with their most important brand moments.”

Erin Moore, Founder & Brand Producer

OUR SERVICES

Our Clients

  • Event + Tour Production | Darling, Shine! The Unspoken Tour 2025. Melbourne, Sydney, Adelaide, Gold Coast

  • Event Production | The CSB Café by PUBLIC SUPPLY. Pacific Fair, Gold Coast

  • Activation Production | Culture Kings, Jump For The Drip. Queen St Mall Brisbane

  • Event Production | CSB Brand Partner Weekend Away. Rosedale Farm, Orange

    Event Production | CSB Brand Partner Weekend Away. Rosedale Farm, Orange

  • Event Production | CSB NYFW Styling Suite. Manhattan, New York City

    Event Production | CSB NYFW Styling Suite. Manhattan, New York City

Our Services

  • Public Relations

    We build traction where it counts. Our PR approach is tailored to create momentum across long-lead, short-lead, and digital-first opportunities. From strategic storytelling to earned media outreach, we craft newsworthy moments that connect with culture and convert attention into action.

  • Brand Activations

    We create moments that meet people where they are, and make them stop. Our brand activations are public-facing, high-impact, and culturally attuned, built to cut through noise in real life or online.

  • Events

    Whether it’s a live tour, product launch, panel, or intimate showcase, our event experiences are crafted to create meaningful moments with the people who matter most. Every detail is considered: from spatial storytelling to guest flow and brand atmosphere. Our events don’t just host — they resonate, building emotional equity and long-term advocacy.

Testimonials

  • "Working with Erin as an external producer has been such a positive experience for CSB. She has consistently alleviated operational and executional pressure across major projects, allowing our internal team to focus on strategy and creative direction with confidence. Erin consistently delivers to brief and approaches each project with a calm and a solutions focused approach. She is such a pleasure to work with and is a trusted extension of our internal team."

    - Rachel Dillon, Founder, CSB