With the exciting arrival of our client, @drinktanica, at one of Australia’s most luxurious hotels and pool bars, @langhamgoldcoast we were tasked to create an experience that went beyond simply ‘throwing an event.’ Our goal was to craft an immersive experience that fostered genuine, organic advocacy for the brand.

To achieve this, we partnered with the incredible @carlyamcdonagh to co-host the event, bringing her influence and shared values into the fold. As a relatively new brand, we knew the power of collaborating with a key opinion leader who truly aligned with our vision.

The result? A vibrant gathering of like-minded women, all united in their appreciation for a brand that speaks to them, sparking authentic conversations and marketing the beginning of TANICA’s ever-evolving female community.