CSB x @iluvsarahii | Los Angeles

Traction Lab took to Los Angeles with CSB to produce a launch event in collaboration with beauty and fitness influencer Karen Gonzalez (@iluvsarahii - 7M followers).

The brief was to conceptualise and execute a highly engaging event that was centred around movement, wellness, and connection.

With over 22M in combined reach across our influential guest list, we knew the venue had to deliver the perfect flow, energy, and content creation opportunities.

We landed on Palisociety Silverlake Pool & Inn for its chic dual-vibe set up. One space delivered a sweat sesh led by none other than Pilates maven Lindsey Harrod. The other? A seriously 'grammable oasis to enjoy refreshments and nourishing bites, plus a bespoke ear seeding experience courtesy of acupuncture pros - keeping those sublime wellness vibes high.

The event was punctuated with very subtle, yet highly considered brand moments filtering through each space. Think personalised sweat towels, branded yoga mats, take-home florals wrapped in signature CSB tissue paper, and a coffee station we completely owned.