Traction Lab has been engaged to work across a new Australian aperitif called TANICA. Distilled from fresh botanicals and blended with hand-harvested native plum, TANICA’s aspiration goes beyond crafting bright and vibrant spritzes; the female-founded brand is aiming to become the daytime cocktail of Australia.

Traction Lab services the following:

  • Public Relations

  • Marketing

  • Events & Activations

  • Content Guidance

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Event Production | Isabel Mathers x CSB, Sydney