CSB engaged Traction Lab to conceptualise and produce a distinctive launch event for Isabelle Mathews' En Pointe collection. Carriageworks Studios, Sydney became the canvas for the launch, with Bernadette Fahey from Body By Berner leading 40 guests through an intimate slow pilates and breath work session, setting a mindful tone for the morning.

A curated breakfast followed, with soft table styling creating an elegant atmosphere. The highlight: three ballerinas performing to Isabelle's favourite song, showcasing the collection through choreographed movement that brought the designs to life.

The event seamlessly blended wellness and performance, offering an immersive introduction to En Pointe that went beyond a traditional product reveal.